NEW STUDY ON THE MEDIA AND CREATIVE ECONOMY IN LEIPZIG 2017

Since 1996, the development of Leipzig as a media location has been analysed at regular intervals by means of scientific surveys. Following seven studies to date, another "Study on the Media and Creative Industries in Leipzig 2017" commissioned by the Office for Economic Development is now available. It analyses the situation of Leipzig's media and creative industries including their seven sub-sectors, including for the first time with a special focus on Information technology.

The complete study is available on the Internet at http://www.leipzig.de/medienstudie (site only in german) retrievable.

The number of companies in the Information sector in Leipzig grew by 267 between 2009 and 2014 to a total of 1,055. However, these are predominantly small businesses. The number of employees rose to 12,336 by 2016.

The spectrum of the resident ICT sector is broad. The service areas with the highest turnover are IT consulting and software, in the areas of software development, IT security, cloud computing, web portals and automation.

The number of start-ups is constantly high. The start-up opportunities in Leipzig are rated as "good". However, the next growth steps represent a challenge for the young companies. Capital and venture capital are the most frequently mentioned.

Since the recruitment of skilled workers is of particular relevance for companies, cooperation with universities and technical colleges is mainly devoted to this aspect.

The local ICT companies make positive to very positive statements about the expected market development. 60.2% of the companies see growing market opportunities for themselves, 33.9% assess their situation as stable.

Almost half of the companies intend to invest in further training measures over the next three years, one third in machinery and equipment.

Leipzig has a lot to offer. At the MIPIM in Cannes in the spring of 2018, the city was honoured as a top location in the category of skilled workers and quality of life (seventh place in the "European Cities of Future") and is thus one of the most attractive cities in Europe.

A region with attractive conditions. And even more potential.

• Up to 30 percent investment subsidy for settlement projects
• Over 110 areas with over 10,000 m² available
• 40,000 students at 11 universities
• Over 13 percent population growth since 2005
• growing importance as a living and economic space: 2nd place in the city ranking of the Hamburgisches Welt Wirtschaftsinstitut (HWWI) and the private bank Berenberg 2017

Leipzig is young and satisfied

• The population is becoming younger: the average age is 42.6 years (Source: City of Leipzig / Office for Statistics and Elections / Quarterly Statistical Report I/2017)
• more than 21% of all Leipziger household heads are younger than 30 years (source: GfK Population Structure Data 2015)
• in no other major German city are the inhabitants as happy as in Leipzig: 79% are very satisfied or satisfied with their lives (Source: City of Leipzig / Office for Statistics and Elections / as of March 2017)

Labour market

• Leipzig is attractive for skilled workers and qualified skilled workers: the number of employees subject to social insurance contributions grew by 2.6% to more than 286,200 in 2018.

Leipzig is one of the most popular student cities in Germany for learning and living. Personalities such as Lessing, Klopstock and Goethe came to Leipzig to study. Werner Heisenberg, Theodor Mommsen, Gustav Hertz, Peter Debye, Nathan Söderblom and Wilhelm Ostwald taught here. All of them Nobel Prize winners. Leipzig was and is also a meeting place for thinkers and intellectuals. Philosophers such as Gottfried Wilhelm Leibniz and Ernst Bloch have shaped the city's thinking to this day.